Số 238 | Tháng 01/2026
Vai trò trung gian của nhận thức và đạo đức trong mối quan hệ giữa sự quan tâm môi trường và ý định khởi nghiệp xanh
Trương Ngọc Anh Vũ, Nguyễn Đăng Khoa, Trương Đức Thịnh
Tóm tắt:
Mục tiêu nghiên cứu: Bài viết này kiểm định tác động của sự quan tâm đến môi trường (EC) đến ý định khởi nghiệp xanh (GEI) thông qua hai biến trung gian: Nhận thức kiểm soát hành vi (PBC) và trách nhiệm đạo đức (MO). Bài nghiên cứu dựa trên sự tích hợp giữa lý thuyết Hành vi có kế hoạch và mô hình kích hoạt chuẩn mực.
Thiết kế nghiên cứu/phương pháp/tiếp cận: Dữ liệu được thu thập từ khảo sát 245 sinh viên đại học tại Việt Nam và được phân tích bằng PLS-SEM.
Kết quả nghiên cứu chính: EC có ảnh hưởng cùng chiều đến cả PBC và MO; hai yếu tố này đều có tác động đáng kể đến GEI, trong đó MO thể hiện ảnh hưởng mạnh hơn. Sự phân tích trung gian cho thấy EC có ảnh hưởng gián tiếp đến GEI thông qua cả hai kênh nhận thức và đạo đức, với kênh đạo đức chiếm ưu thế.
Giá trị đóng góp: Nghiên cứu làm rõ cơ chế tác động kép giữa nhận thức và đạo đức trong mối quan hệ giữa EC và GEI, đồng thời cung cấp bằng chứng thực nghiệm mới tại Việt Nam, góp phần củng cố tính khái quát của mô hình tích hợp. Hàm ý thực tiễn nhấn mạnh tầm quan trọng của việc phát triển MO và củng cố PBC thông qua giáo dục, đào tạo và chính sách hỗ trợ. Tuy nhiên, nghiên cứu còn giới hạn bởi mẫu thuận tiện và dữ liệu cắt ngang.
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The Mediating Role of Perceived Behavioral Control and Morality in the Relationship between Environmental Concern and Green Entrepreneurial Intention
Abstract:
Purpose: This study examines the effect of environmental concern on green entrepreneurial intention through two mediating variables: perceived behavioral control and moral obligation, based on the integration of the theory of planned behavior and the norm activation model.
Design/methodology/approach: Data were collected from a survey of 245 university students in Vietnam and analyzed using partial least squares structural equation modeling.
Findings: Environmental concern positively influences both perceived behavioral control and moral obligation; both factors significantly affect green entrepreneurial intention, with moral obligation showing a stronger impact. Mediation analysis reveals that environmental concern indirectly affects green entrepreneurial intention through both cognitive and moral pathways, with the moral route being dominant.
Originality/value: The study clarifies the dual mechanism linking environmental concern and green entrepreneurial intention through cognitive and moral dimensions. It also provides empirical evidence from Vietnam, enhancing the generalizability of the integrated model that combines behavioral and moral factors. Practical implications highlight the need to foster moral responsibility while simultaneously strengthening perceived behavioral control through education, training, and supportive policies. However, the study is limited by its convenience sampling and cross-sectional data.