Tóm tắt:

Tài liệu tham khảo:

1. Aljumah, A., Nuseir, M. T., & El-Refae, G. A. (2022). The role of brand advocacy and customer satisfaction in affecting repurchase intention. International Journal of Data and Network Science, 6(4), 1347-1356. https://doi.org/10.5267/j.ijdns.2022.5.008.
2. Antunes, I. F. S., & Veríssimo, J. M. C. (2024). A bibliometric review and content analysis of research trends in sensory marketing. Cogent Business & Management, 11(1). https://doi.org/10.1080/23311975.2024.2338879
3. Barwise, P., & Meehan, S. (2018). Simply better: Winning and keeping customers by delivering what matters most. Harvard Business Press.
4. Brakus, J. J., Schmitt, B. H., & Zarantonello, L. (2009). Brand experience: What is it? How is it measured? Does it affect loyalty? Journal of Marketing, 73(3), 52–68. https://doi.org/10.1509/jmkg.73.3.052
5. Brown, T. J., Barry, T. E., Dacin, P. A., & Gunst, R. F. (2005). Spreading the word: Investigating antecedents of consumers' positive word-of-mouth intentions and behaviors in a retailing context. Journal of the Academy of Marketing Science, 33(2), 123-138. https://doi.org/10.1177/0092070304268417
6. Chemah, T. B., Rahman, M. K. A., & Borhan, H. (2019). The effect of sensory marketing on consumer emotional response: A stimulus-organism-response (SOR) perspective. International Journal of Innovation, Creativity and Change, 7(10), 228–247.
7. Cohen, J. (2013). Statistical power analysis for the behavioral sciences. Routledge.
8. Dư Thị Chung & Nguyễn Việt Huy (2024). Tác động của marketing giác quan đến giá trị cảm nhận, sự hài lòng và lòng trung thành của khách hàng đối với các chuỗi cửa hàng cà phê - Ứng dụng mô hình lý thuyết SOR. Tạp Chí Khoa Học Thương Mại, 191, 89-100. https://doi.org/10.54404/jts.2024.191v.07.
9. Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50. https://doi.org/10.2307/3151312.
10. Fredrickson, B. L. (2001). The role of positive emotions in positive psychology: The broaden-and-build theory of positive emotions. American Psychologist, 56(3), 218–226. https://doi.org/10.1037/0003-066X.56.3.218
11. Fullerton, G. (2005). The impact of brand commitment on loyalty to retail service brands. Canadian Journal of Administrative Sciences, 22(2), 97-110. https://doi.org/10.1111/j.1936-4490.2005.tb00391.x
12. Fullerton, G. (2011). Creating advocates: The roles of satisfaction, trust, and commitment. Journal of Retailing and Consumer Services, 18(1), 92-100. https://doi.org/10.1016/j.jretconser.2010.10.003.
13. Haase, J., & Wiedmann, K. P. (2018). The sensory perception item set (SPI): An exploratory effort to develop a holistic scale for sensory marketing. Psychology & Marketing, 35. https://doi.org/10.1002/mar.21130
14. Haase, J., & Wiedmann, K. P. (2020). The sensory marketing triangle: A model for success. Marketing Review St. Gallen, 37(4), 18-25. https://doi.org/10.1007/s11621-020-0504-4.
15. Hair Jr, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2-24. https://doi.org/10.1108/EBR-11-2018-0203.
16. Han, H., & Ryu, K. (2009). The roles of the physical environment, price perception, and customer satisfaction in determining customer loyalty in the restaurant industry. Journal of Hospitality & Tourism Research, 33(4), 487–510. https://doi.org/10.1177/1096348009344212
17. Hoang, V. V., & Tučková, Z. (2021). The impact of food quality, service quality, and price on customer satisfaction and revisit intention: A study of the Vietnamese restaurant context. Forum Scientiae Oeconomia, 9(3), 85-103. https://doi.org/10.23762/FSO_VOL9_NO3_5.
18. Hultén, B. (2011). Sensory marketing: The multi-sensory brand-experience concept. European Business Review, 23(3), 256-273. https://doi.org/10.1108/09555341111130245
19. Ihtiyar, A., Dincer, F., & Koc, E. (2018). The role of experiential value in the effect of sensory marketing on repurchase intention. European Journal of Tourism Research, 20, 5-21.
20. Jang, S. S., & Namkung, Y. (2009). Perceived quality, emotions, and behavioral intentions: Application of an extended Mehrabian-Russell model to restaurants. Journal of Business Research, 62(4), 451-460. https://doi.org/10.1016/j.jbusres.2008.01.038.
21. Jang, Y. J., & Lee, S. (2019). The effects of sensory marketing on customer satisfaction and behavioral intention in the coffee shop. Journal of the Korean Society of Food Culture, 34(3), 346-353.
22. Jeong, Y., & Kim, Y. H. (2019). The effect of sensory experience on hotel customer's brand attitude, satisfaction, and behavioral intention. Journal of Tourism and Leisure Research, 31(8), 173-191.
23. Kim, D., Ferrin, D., & Rao, R. (2009). Trust and Satisfaction, Two Stepping Stones for Successful E-Commerce Relationships: A Longitudinal Exploration. Information Systems Research, 20, 237-257. https://doi. org/10.1287/isre.1080.0188
24. Kim, H. J., Lee, M. J., & Park, Y. (2022). The impact of customer satisfaction
25. Kim, Y., Lee, J. S., & Kim, M. (2020). The role of perceived service quality, satisfaction, and trust in the behavioral intentions of coffee shop customers. Social Behavior and Personality: An International Journal, 48(4), 1-12. https://doi.org/10.2224/sbp.8872.
26. Kim, Y. K., Trail, G., & Ko, Y. J. (2011). The effect of brand relationship quality on attitudinal and behavioral loyalty. Journal of Sport Management, 25(1), 52-65. https://doi.org/10.1123/jsm.25.1.52
27. Krishna, A. (2012). An integrative review of sensory marketing: Engaging the senses to affect perception, judgment, and behavior. Journal of Consumer Psychology, 22(3), 332-351. https://doi.org/10.1016/j.jcps.2011.08.003.
28. Krishna, A., & Schwarz, N. (2021). Sensory marketing, embodiment, and grounded cognition: A review and introduction. Journal of Consumer Psychology, 31(2), 205–223. https://doi.org/10.1002/jcpy.1201
29. Kuo, Y.-F., Wu, C.-M., & Deng, W.-J. (2009). The relationships among service quality, perceived value, customer satisfaction, and post-purchase intention in mobile value-added services. Computers in Human Behavior, 25(4), 887–896
30. Lindstrom, M. (2005), “Broad sensory branding”, The Journal of Product and Brand Management, Vol. 14 No. 2, pp. 84-87, doi: 10.1108/10610420510592554.
31. Lohmoller, J.B. (1989), Latent Variable Path Modeling with Partial Least Squares, 1st ed., Springer, Heidelberg
32. Mehrabian, A., & Russell, J. A. (1974). An approach to environmental psychology. The MIT Press.
33. Moreira, A. C., Fortes, N., & Santiago, R. (2023). Influence of sensory marketing on consumers’ purchase intentions in restaurants. International Journal of Hospitality Management, 111, Article 103493. https://doi.org/10.1016/j.ijhm.2022.103493
34. Mostafa, R. B., & Kasamani, T. (2021). Brand advocacy as a marketing strategy: A systematic review and an agenda for future research. Journal of Strategic Marketing, 31(2), 261-285. https://doi.org/10.1080/0965254X.2021.1963285.
35. Nadiri, H., & Gunay, G. N. (2013). An empirical study to diagnose the outcomes of customers' experiences in restaurants. Journal of Hospitality Marketing & Management, 22(5), 509-540. https://doi.org/10.1080/19368623.2012.703799.
36. Nguyễn Hồng Quân, Nguyễn Thùy Linh, Trần Lê Thu Thảo, Hoàng Thị Hồng Thơm, Nguyễn Thị Thu An (2022). Tác động của ngũ quan lên chất lượng cảm nhận của khách hàng ngành F&B. Tạp chí Khoa học Đại học Huế: Kinh tế và Phát triển, 131(5A), 197-217. https://doi.org/10.26459/hueunijed.v131i5A.6689.
37. Oliver, R. L. (1997). Satisfaction: A behavioral perspective on the consumer. McGraw-Hill.
38. Phạm Thị Huyền & Mai Thị Hải Linh (2022). Các yếu tố tác động vào giác quan và sự hài lòng của thực khách với các nhà hàng chay: Nghiên cứu tại Hà Nội. Tạp chí Kinh tế và Phát triển, 300, 64-73.
39. Rahman, M. S., Abdel Fattah, F. A. M., Zaman, M. H., & Hassan, H. (2021). Customer satisfaction and revisit intention in the restaurant industry: The role of perceived service quality and price fairness. Journal of Quality Assurance in Hospitality & Tourism, 22(5), 589-612. https://doi.org/10.1080/1528008X.2020.1837854
40. Santos, M. A., Dopico-Parada, A., & Cabanelas, P. (2025). Cooking unforgettable experiences: Sensory marketing in slow food restaurants. European Journal of Management and Business Economics. Advance online publication. https://doi.org/10.1108/EJMBE-05-2024-0174
41. Satti, Z. W., Babar, S. F., & Ahmad, H. M. (2021). Exploring mediating role of service quality in the association between sensory marketing and customer satisfaction. Total Quality Management & Business Excellence, 32(7-8), 719-736. https://doi.org/10.1080/14783363.2019.1632185
42. Schmitt, B. (1999). Experiential marketing. Journal of Marketing Management, 15(1-3), 53-67. https://doi.org/10.1362/026725799784870496.
43. Spence, C. (2022). Sense-hacking: How to use the power of your senses for happier, healthier living. Viking.
44. Spence, C., & Piqueras-Fiszman, B. (2014). The Perfect Meal: The Multisensory Science of Food and Dining. Wiley-Blackwell.
45. Tạ Văn Thành, Hồ Đức Hùng, Nguyễn Đông Triều, Hồ Thị Thảo Nguyên, Trương Thu Nga, Hà Minh Hiếu (2024). Ảnh hưởng của Marketing giác quan đến cảm nhận chất lượng dịch vụ và sự hài lòng của khách hàng thế hệ Gen Z khi sử dụng dịch vụ ẩm thực tại các cửa hàng ăn uống tại Thành phố Hồ Chí Minh. Tạp Chí Nghiên Cứu Tài Chính - Marketing, 43–57. https://doi.org/10.52932/jfm.vi1.449.
46. Wiedmann, K. P., Labenz, F., Haase, J., & Hennigs, N. (2018). The impact of sensory brand experience and involvement on brand equity in the luxury industry. Marketing ZFP, 40(1), 43-57.
47. Yrjölä, M., Rintamäki, T., & Saarijärvi, H. (2019). Customer experience in omnichannel retailing. In M. Johansson & T. Kask (Eds.), Same but different: The renewal of marketing management. LUSEM.
48. Zeithaml, V. A., Berry, L. L., & Parasuraman, A. (1996). The behavioral consequences of service quality. Journal of Marketing, 60(2), 31-46. https://doi.org/10.2307/1251929.

Abstract:

DOI: https://doi.org/10.63065/ajeb.vn.2026.238.130272